
About
We partner with ambitious businesses who have outgrown, or forsee outgrowing their brand, to reposition and transform, aligning closer to where they want to be.
Whether your brand is 5 years in or 50, a new market, offering, opportunity or constraint can serve as the perfect opportunity to reevaluate your position.
We partner with brands on a singular focus: brand transformation. Our partnerships includes brand strategy, visual identity and verbal identity as our core offering, with our focus on your outcome over all else.
our partnerships have resulted in:

$250 million+
Annually in commerce across brands we’ve helped shape
10+
Founder-led brands partnered with at critical growth stages
15+
Premium brands across fashion, hospitality, retail + technology
Curtain+Co
A Manhattan hotel separating the old signifiers of luxury from the true experience of it.





see project
Signage
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Merchandise
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Website
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Tone of Voice
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Branding
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Strategy
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Wayfinding
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Packaging
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Art Direction
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Creative Direction
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Statbreak*
An AI-driven sports statistics platform revolutionising how we access live and historical sports data.





see project
Strategy
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Tone of Voice
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Branding
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Merchandise
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MEMORIES OF YOUTH FOR MMSCENE MAGAZINE
THE NOSTALGIA OF YOUTHFUL PLAY AND CONNECTION BETWEEN MEN IS EXPLORED FOR THIS EDITORIAL PIECE PUBLISHED IN MMSCENE’S 2024 OLYMPIC ISSUE.





see project
Creative Direction
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Art Direction
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Many things can trigger a brand transformation.
Over our years of brand partnerships, here are some of the most common moments brands reach out to partner with us:
BRING US YOUR BRIEF, YOUR HUNCH, OR JUST YOUR FRUSTRATION
Most of our best work starts with a founder who can’t quite put their finger on it. our strength is turning that into a tight brief and a tighter outcome.
How would you like us to get in touch?




